Why Go Further? Refine measurements of E and TE at l>50 to further test paradigm at l<50 to further constrain re-ionization Push B measurements at l>100 to detect lensing signal get info on neutrinos and dark energy Push B measurements at l<100 to search for gravity waves potential probe of inflationary epoch "see" back to way beyond last scattering surface... QUaD aims to do first and second